BELECO,
Our vision at Beleco is to continually encourage people to be at their very best by providing a professional and precise cut or color every time. Our attention to detail will make every salon visit a personalized and refreshing experience.
Philosophy
Beleco was founded with the vision of creating a heartwarming environment based on cultural diversity, comfort and value. We strive to exceed your expectations by delivering excellent service and making each experience memorable.
Stylist / Owner
Aki has over 20 years of experience in the New York metropolitan area, along with six years of experience in Osaka, Japan, where he trained in some of the country’s most respected salons.
His passion for education and continuous learning has earned him recognition not only as a stylist but also as an educator. He is dedicated to refining his techniques and staying current with the latest trends while creating hairstyles that are tailored to each guest’s lifestyle.
Known for his attention to detail and thoughtful consultations, Aki strives to help every guest look and feel their very best.
Stylist / Manager
Mari (she/her) has over ten years of experience and is passionate about helping every guest feel like the best version of themselves.
She specializes in precision cutting, curly hair, creative color—including fantasy colors—and alternative hairstyles. Her thoughtful approach allows her to create looks that reflect each guest’s personality and individual style.
Mari enjoys working with people from all backgrounds and is committed to providing an inclusive, welcoming experience for everyone.
Stylist
Shota graduated from Temple University and completed his professional training at Jean Madeline Aveda Institute.
He is passionate about continuous learning and is always refining his skills to better serve his guests. His attention to detail, creativity, and calm personality allow him to create personalized styles that enhance each guest’s natural features.
Shota believes that great hair begins with listening, and he enjoys working closely with each guest to create a look that fits both their style and everyday life.
Jr. Stylist
Mana is a Jr. Stylist who is passionate about helping every guest feel comfortable and confident.
She enjoys creating natural, easy-to-manage hairstyles while paying close attention to each guest’s lifestyle and preferences. With her warm personality and gentle approach, she strives to provide a relaxing experience from consultation to finish.
As she continues to grow as a stylist, Mana looks forward to welcoming both new and returning guests to her chair.
LOCATION
4437 NJ-27, Princeton, NJ 08540
(Next to PA Dutch Farmers Market)
HOURS
Tuesday-Friday
9:00am - 6pm
Weekend
9:30am- 6pm
Monday/Every 1st & 3rd Sunday
Closed
